从情感联结到符号消费：Z世代群体对LABUBU盲盒的购买动机与身份建构的研究
From Emotional Connection to Symbolic Consumption: A Study on the Purchase Motivation and Identity Construction of Z-Generation towards LABUBU Lind Boxes

王泽玥

电子商务评论 Vol.14 No.10, 2025-10-16, PDF, DOI:10.12677/ecl.2025.14103254  被引量

甘肃省博物馆文创产品电商销售研究
Study on E-Commerce Sales of Cultural and Creative Products of Gansu Provincial Museum

王 琼

电子商务评论 Vol.14 No.10, 2025-10-16, PDF, DOI:10.12677/ecl.2025.14103253  被引量

从讲产品到讲故事：数字叙事赋能博物馆文创产品营销
From “Presenting Products” to “Telling Stories”: Digital Storytelling Empowers Museum Cultural and Creative Product Marketing

周思岐

电子商务评论 Vol.14 No.10, 2025-10-16, PDF, DOI:10.12677/ecl.2025.14103252  被引量

企业数字化转型的同群效应研究——基于上市公司的经验证据
A Study on the Peer Group Effect of Enterprise Digital Transformation—Based on Empirical Evidence from Listed Companies

徐 蓉

电子商务评论 Vol.14 No.10, 2025-10-16, PDF, DOI:10.12677/ecl.2025.14103251  被引量

数字经济影响新质生产力的机制与路径研究
Research on the Mechanism and Path of the Digital Economy Affecting New Productivity

陈长江,李寅勇

电子商务评论 Vol.14 No.10, 2025-10-16, PDF, DOI:10.12677/ecl.2025.14103250  被引量

“大数据杀熟”的欺诈认定与法律规制路径
Determination of Fraud and Legal Regulatory Paths of “Big Data Price Discrimination”

周 琴

电子商务评论 Vol.14 No.10, 2025-10-16, PDF, DOI:10.12677/ecl.2025.14103249  被引量

电商营销中默认选择的应用及法律规制
Default Selection in E-Commerce Marketing and Legal Regulation

邹远雄

电子商务评论 Vol.14 No.10, 2025-10-16, PDF, DOI:10.12677/ecl.2025.14103248  被引量

乡村振兴战略下张家界农村电商发展模式与路径研究
Research on the Development Model and Path of Rural E-Commerce in Zhangjiajie under the Rural Revitalization Strategy

宋代镕

电子商务评论 Vol.14 No.10, 2025-10-16, PDF, DOI:10.12677/ecl.2025.14103247  被引量

数字化转型对碳密集企业绿色创新的影响——基于企业融资约束的中介视角
The Impact of Digital Transformation on Green Innovation in High-Carbon Enterprises—From the Mediating Perspective of Corporate Financing Constraints

曹丽娟

电子商务评论 Vol.14 No.10, 2025-10-16, PDF, DOI:10.12677/ecl.2025.14103246  被引量

数字化转型、供应链效率、制造业企业绩效
Digital Transformation, Supply Chain Efficiency, and Manufacturing Enterprise Performance

肖 菁

电子商务评论 Vol.14 No.10, 2025-10-16, PDF, DOI:10.12677/ecl.2025.14103245  被引量