从学生到新农人：数字素养赋能乡村大学生直播助农的转型之路
From Student to New Farmer: The Transformation Journey of Rural College Students’ Live-Streaming for Agricultural Assistance Empowered by Digital Literacy

章诗韵,程 啸

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124378  被引量

电商经济视角下“大数据杀熟”的消费者权益保护
Consumer Rights and Interests Protection against Big Data Price Discrimination from the Perspective of E-Commerce Economy

杨清清

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124377  被引量

数字经济与乡村振兴背景下农村电商发展的困境与突破
Dilemmas and Breakthroughs of Rural E-Commerce Development under the Background of Digital Economy and Rural Revitalization

唐佳玲

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124376  被引量

电商背景下企业数字化营销研究——以小熊电器为例
A Study on Corporate Digital Marketing in the E-Commerce Context—A Case Study of Xiao Xiong (Bear) Electric Appliance

陈 薰,吕江洪,王维嘉,钟春艳,武明玥

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124375  被引量

电商赋能下的文化产业创新路径研究——以贵州非遗产业发展为例
Research on Innovation Path of Cultural Industry under the Empowerment of E-Commerce—A Case Study of Guizhou’s Intangible Cultural Heritage Industry

李玥玥

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124374  被引量

5G与MEC驱动下贵州直播电商生态的现状分析
An Analysis of Guizhou’s Live-Streaming E-Commerce Ecosystem Driven by 5G and MEC

吴佳红

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124373  被引量

电商场景下的“二次激怒”效应：心理机制分析与人机协同客服优化策略
The “Secondary Aggravation” Effect in E-Commerce Scenarios: Psychological Mechanism Analysis and Human-AI Collaborative Customer Service Optimization Strategies

佘雨娜

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124372  被引量

玉屏箫笛文化产业数字化营销发展的现实困境剖析与变革路径构建
Analyzing Current Challenges and Constructing Transformative Pathways for Digital Marketing in the Yuping Flute and Xiao Culture Industry

田 罗

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124371  被引量

人工智能对国际电商供应链时差的影响研究
The Impact of Artificial Intelligence on the Time Difference in International E-Commerce Supply Chains

魏鹏旭,黄 河,莫春燕 科研立项经费支持

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124370  被引量

基于媒体整合与用户生命周期的社交电商发展研究
A Study on the Development of Social Commerce from the Perspectives of Media Integration and the User Lifecycle

李雯娟,李军祥,李玉璐 国家自然科学基金支持

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124369  被引量