基于4P理论的李宁营销策略分析
Analysis of LI-NING Marketing Strategy Based on 4P Theory

汤文晶

电子商务评论 Vol.14 No.6, 2025-06-05, PDF, DOI:10.12677/ecl.2025.1461719  被引量

乡村振兴背景下农村跨境电商与农村物流协同发展路径研究
Research on the Coordinated Development of Rural Cross-Border E-Commerce and Logistics under Rural Revitalization

黄启发,段兴邦

电子商务评论 Vol.14 No.6, 2025-06-05, PDF, DOI:10.12677/ecl.2025.1461718  被引量

高管薪酬激励与企业数字化转型——来自中国上市公司的证据
Executive Compensation Incentives and Enterprise Digital Transformation—Evidence from Listed Companies in China

徐 凡

电子商务评论 Vol.14 No.6, 2025-06-05, PDF, DOI:10.12677/ecl.2025.1461717  被引量

数字浪潮下西湖景观感知偏差剖析及电商营销策略优化
Perception Bias Analysis and Optimization of E-Commerce Marketing Strategy of West Lake Landscape under the Digital Wave

徐 冰

电子商务评论 Vol.14 No.6, 2025-06-05, PDF, DOI:10.12677/ecl.2025.1461716  被引量

直播电商与跨境电商融合发展研究：趋势、挑战与策略
Research on the Integrated Development of Live Streaming E-Commerce and Cross-Border E-Commerce: Trends, Challenges and Strategies

李鑫泽,朱 迅

电子商务评论 Vol.14 No.6, 2025-06-05, PDF, DOI:10.12677/ecl.2025.1461715  被引量

基于SWOT分析的旅游业发展与策略研究——以宜宾市为例
Research on Tourism Development and Strategy Based on SWOT Analysis —Taking Yibin City as an Example

吴嫣然

电子商务评论 Vol.14 No.6, 2025-06-05, PDF, DOI:10.12677/ecl.2025.1461714  被引量

企业数字化转型中的复杂网络：基于CiteSpace的可视化研究与未来展望
The Complex Network in Corporate Digital Transformation: A Visualized Study and Future Prospects Based on CiteSpace

王振宇

电子商务评论 Vol.14 No.6, 2025-06-05, PDF, DOI:10.12677/ecl.2025.1461713  被引量

基于三方演化博弈的众测激励机制研究
Research on the Crowd Testing Incentive Mechanism Based on Tripartite Evolutionary Games

宋倩文

电子商务评论 Vol.14 No.6, 2025-06-05, PDF, DOI:10.12677/ecl.2025.1461712  被引量

电商直播对消费者冲动性购买行为的影响研究——基于情感认同与主播特征的调节效应
Research on the Influence of E-Commerce Live Streaming on Consumers’ Impulsive Purchasing Behaviour—Moderating Effects Based on Emotional Identity and Anchor Characteristics

卜瀚赟

电子商务评论 Vol.14 No.6, 2025-06-05, PDF, DOI:10.12677/ecl.2025.1461711  被引量

基于引入ESG因素的EVA对食品饮料企业的价值研究——以贵州茅台为例
Valuing Food and Beverage Enterprises through ESG-Integrated Economic Value Added: A Case Study of Kweichow Moutai

全家懋

世界经济探索 Vol.14 No.3, 2025-06-05, PDF, DOI:10.12677/wer.2025.143040  被引量