电商直播助力县域农产品上行的实践路径——以方言直播为例
Practical Pathways for E-Commerce Live Streaming to Boost County-Level Agricultural Product Sales—The Case of Dialect-Based Live Streaming

傅丽君,朱新泽 科研立项经费支持

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124364  被引量

数字经济赋能农业绿色发展的耦合协调研究——以甘肃省为例
Research on the Coupling and Coordination of Digital Economy Empowering Agricultural Green Development—A Case Study of Gansu Province

王雯洁,陈 钰 科研立项经费支持

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124363  被引量

多行为序列建模下的电商用户购买行为与关键影响因素分析
Analysis of E-Commerce User Purchase Behavior and Key Influencing Factors under Multi-Behavior Sequence Modeling

吴浩然

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124362  被引量

网络营销对消费者心理和行为的影响探析
Analysis of the Influence of Internet Marketing on Consumer Psychology and Behavior

张浩然

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124361  被引量

数字包容视角下破解老年“数字鸿沟”的电商平台责任与路径研究
Research on E-Commerce Platform Responsibilities and Pathways for Bridging the “Digital Divide” among the Elderly from a Digital Inclusion Perspective

李春缘,杨 星

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124360  被引量

马克思主义中国化视角下的电商客服质量监管与消费者权益保护
The Quality Supervision of E-Commerce Customer Service and the Protection of Consumers’ Rights and Interests from the Perspective of Sinicization of Marxism

桑兴宇 科研立项经费支持

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124359  被引量

情感资本化：情绪经济驱动电子商务发展的马克思主义政治经济学解析
Emotional Capitalization: Analysis of Marxist Political Economy of Emotional Economy Driving the Development of E-Commerce

朱伯妍

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124358  被引量

直播带货中“全网最低价”条款的竞争损害与反垄断应对
Competition Damage and Anti-Monopoly Countermeasures of the “Lowest Price of the Whole Network” Clause in Live Broadcast Delivery

何礼燕

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124357  被引量

从丝绸之路的“人格担保”到跨境电商的“数字信用”体系研究
Research on the Transition from the “Personal Guarantee” of the Silk Road to the “Digital Credit” System in Cross-Border E-Commerce

王盼盼

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124356  被引量

互联网金融与国际贸易中的跨境支付合规性研究
Research on the Compliance of Cross-Border Payments in Internet Finance and International Trade

周念梅

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124355  被引量