智能座舱作为电商新入口：沉浸式体验、用户信任与购买意愿
Smart Cockpit as a New Entry Point for E-Commerce: Immersive Experience, User Trust, and Purchase Willingness

罗 静

电子商务评论 Vol.14 No.12, 2025-12-19, PDF, DOI:10.12677/ecl.2025.14124258  被引量

RCEP背景下重庆市跨境电商企业知识产权保护与对策研究
Research on Intellectual Property Protection and Countermeasures for Cross-Border E-Commerce Enterprises in Chongqing under the RCEP Background

彭志强,李博轩,惠安萍,秦 杭 科研立项经费支持

电子商务评论 Vol.14 No.12, 2025-12-19, PDF, DOI:10.12677/ecl.2025.14124257  被引量

共同富裕背景下城乡电商发展的不平衡性研究
Study on the Imbalance of Urban-Rural E-Commerce Development in the Context of Common Prosperity

张紫彤

电子商务评论 Vol.14 No.12, 2025-12-19, PDF, DOI:10.12677/ecl.2025.14124256  被引量

AI健康软测评在电商精准营销中的应用研究：路径、效益与合规策略
Research on the Application of AI Health Soft Assessment in E-Commerce Precision Marketing: Pathways, Benefits, and Compliance Strategies

王家威

电子商务评论 Vol.14 No.12, 2025-12-19, PDF, DOI:10.12677/ecl.2025.14124255  被引量

农产品直播带货的多元主体法律责任界定与规制路径研究
Research on the Definition of Legal Liability and Regulatory Path for Multiple Stakeholders in Agricultural Product Live Streaming E-Commerce

罗绍分

电子商务评论 Vol.14 No.12, 2025-12-19, PDF, DOI:10.12677/ecl.2025.14124254  被引量

“自行寄回”方式下消费者利用运费险套利行为的法律规制研究
Legal Regulation of Consumers’ Freight Insurance Arbitrage Behavior under the “Customer-Arranged Return” Method

陈钰松

电子商务评论 Vol.14 No.12, 2025-12-19, PDF, DOI:10.12677/ecl.2025.14124253  被引量

“执破融合”机制在中小电商破产中的适用研究
Research on the Application of “Integration of Enforcement and Bankruptcy” Mechanism in the Bankruptcy of Small and Medium-Sized E-Commerce Enterprises

张振辉

电子商务评论 Vol.14 No.12, 2025-12-19, PDF, DOI:10.12677/ecl.2025.14124252  被引量

瑞幸咖啡跨界联名的电商营销策略研究
Research on the E-Commerce Marketing Strategies of Luckin Coffee’s Cross-Border Co-Branding

羿 滢

电子商务评论 Vol.14 No.12, 2025-12-19, PDF, DOI:10.12677/ecl.2025.14124251  被引量

电商平台直播带货模式下消费者权益保护的规制路径研究
Study on the Regulatory Paths for the Protection of Consumers’ Rights and Interests under the Live Streaming Commerce Model on E-Commerce Platforms

胡歆瑜

电子商务评论 Vol.14 No.12, 2025-12-19, PDF, DOI:10.12677/ecl.2025.14124250  被引量

贵州古茶树茶产业电商品牌构建研究
A Study on the Construction of E-Commerce Brands in Guizhou’s Ancient Tea Tree Tea Industry

汪玉华

电子商务评论 Vol.14 No.12, 2025-12-19, PDF, DOI:10.12677/ecl.2025.14124249  被引量